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	<title>Televisionaries &#187; Marketing in the Era of Accountability</title>
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	<description>Square-eyed thought</description>
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		<title>Bloody Big Haul</title>
		<link>http://www.televisionaries.tv/blog/archives/46</link>
		<comments>http://www.televisionaries.tv/blog/archives/46#comments</comments>
		<pubDate>Tue, 04 Nov 2008 13:14:45 +0000</pubDate>
		<dc:creator>Tess Alps</dc:creator>
				<category><![CDATA[Effectiveness]]></category>
		<category><![CDATA[Bartle Bogle Hegarty]]></category>
		<category><![CDATA[BBH]]></category>
		<category><![CDATA[Effectiveness Awards]]></category>
		<category><![CDATA[Institute of Practitioners in Advertising]]></category>
		<category><![CDATA[IPA]]></category>
		<category><![CDATA[Les Binet]]></category>
		<category><![CDATA[Marketing in the Era of Accountability]]></category>
		<category><![CDATA[Nick Gill]]></category>
		<category><![CDATA[Peter Field]]></category>
		<category><![CDATA[Televisionaries]]></category>

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		<description><![CDATA[Massive congratulations to all the worthy winners at last nights IPA Effectiveness Awards, and in particular to the collective geniuses at BBH for scooping the Grand Prix and the Effectiveness Company of the Year award. ]]></description>
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		<title>The R-Word</title>
		<link>http://www.televisionaries.tv/blog/archives/29</link>
		<comments>http://www.televisionaries.tv/blog/archives/29#comments</comments>
		<pubDate>Thu, 23 Oct 2008 17:05:28 +0000</pubDate>
		<dc:creator>Tess Alps</dc:creator>
				<category><![CDATA[Upside to Downturn]]></category>
		<category><![CDATA[Andrew Sharp]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[Chief Financial Officer]]></category>
		<category><![CDATA[cost per thousand]]></category>
		<category><![CDATA[D2D]]></category>
		<category><![CDATA[Data2Decisions]]></category>
		<category><![CDATA[DLKW]]></category>
		<category><![CDATA[Gordon Brown]]></category>
		<category><![CDATA[Karl Weaver]]></category>
		<category><![CDATA[Marketing in the Era of Accountability]]></category>
		<category><![CDATA[Mervyn King]]></category>
		<category><![CDATA[Morrisons]]></category>
		<category><![CDATA[Paddy Barwise]]></category>
		<category><![CDATA[PricewaterhouseCoopers]]></category>
		<category><![CDATA[PwC]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[Richard Warren]]></category>
		<category><![CDATA[WACL]]></category>
		<category><![CDATA[Women in Advertising and Communications London]]></category>

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		<description><![CDATA[Mervyn King has dared to use the R-word. However, having heard the Prime Minister speak at WACL's 85th anniversary lunch, I'm following his advice and resisting calling this a recession until the facts catch up - or not - with predictions.]]></description>
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